Odoo Manufacturing & BI · Case study
Global ERP Implementation for a Manufacturer of Advanced AV Devices
Odoo manufacturing ERP case study covering subcontract production, complex BOMs, serial tracking, repairs, global warehouses, DWH and Tableau analytics.
Project context
Global advanced-device manufacturing
An international manufacturer of advanced audio-visual devices needed one platform for global B2B sales, subcontract production, distributed logistics, long-term product service, finance and management analytics. More than 100 employees work across the connected operating environment.
Multi-level Bills of Materials with thousands of components, approved substitutes, serial-numbered devices, third-party warehouses and repair operations across legal entities had to work within one traceable system. Management also needed to connect operational ERP data with marketing attribution and Tableau reporting.
- Delivery
- Odoo Manufacturing & BI
- Industry
- Global advanced-device manufacturing
- Period
- Started in 2018
- Confidentiality
- Client identity is withheld unless publication is approved.
ERPixel solution
How the work was approached
ERPixel implemented and continuously developed an Odoo environment spanning CRM, sales, procurement, subcontract manufacturing, inventory, accounting and repairs. Serial tracking connects each device from production and regional distribution through warranty or non-warranty service. Operational data feeds a separate data warehouse and Tableau analytics layer, while integrations bring in marketing and EU VAT information.
Implementation details
Architecture, workflows and reporting scope
Complex subcontract manufacturing
The manufacturing model supports production by an external European factory using customer-owned components. Odoo coordinates material availability and manufacturing structures that extend across thousands of components.
- Multi-level Bills of Materials
- Approved alternative and substitute components
- Subcontract production workflows
- Procurement and component availability
Serial lifecycle, repairs and service
Every finished device has a unique serial number and a long service life. The ERP connects production history, delivery and the subsequent service record.
- Warranty and non-warranty repairs
- RMA, diagnostics and failure categories
- Spare-parts consumption across a separate service entity
- Repair cost and service-profitability data
Distributed inventory and international operations
The inventory architecture represents warehouses operated by third-party logistics providers across several sales regions while preserving stock and device visibility.
- Multiple European warehouses
- Distribution facilities in the United States
- Logistics hubs in the UAE
- Direct, partner and online sales channels
DWH, Tableau and marketing attribution
Operational ERP data is synchronized with a warehouse used by Tableau. External acquisition data supports analysis beyond reports available inside the ERP alone.
- Google Ads, Google Analytics and LinkedIn data
- Profitability by region and market
- Sales-channel and campaign performance
- Product performance and service costs
Transformation
Before and after
The operational change delivered through the project.
Before
- Sales, production, logistics, finance and service operations lacked one connected control layer for international growth.
- Complex BOMs, substitute components and subcontract production created demanding material-planning requirements.
- Serial lifecycles, regional third-party inventory and repair stock required cross-company traceability.
- Management lacked a unified analytical layer for ERP, marketing attribution and business performance.
After
- Odoo supports global sales, procurement, subcontract manufacturing, inventory, accounting and service workflows.
- Each serial-numbered device can be traced from production through warehouses, delivery, diagnostics and repair history.
- External logistics locations in Europe, the United States and the UAE are represented in the inventory model.
- A DWH and Tableau layer combines ERP operations with Google Ads, Google Analytics and LinkedIn data.
Confirmed outcomes
What the project delivered
- 01
Integrated operating environment supporting 100+ ERP users
- 02
Complex subcontract manufacturing, multi-level BOMs and component substitutes supported
- 03
Serial-number lifecycle and repair history connected across operations
- 04
ERP, external data, DWH and Tableau combined for management analytics
Technology and scope
What the delivery covered
- Odoo CRM
- Odoo Sales
- Odoo Purchase
- Odoo Manufacturing
- Odoo Inventory
- Odoo Accounting
- Odoo Employees
- Subcontract manufacturing
- Complex multi-level BOMs
- Substitute components
- Serial tracking
- RMA and repairs
- External 3PL warehouses
- EU VAT data integration
- Google Ads
- Google Analytics
- Data Warehouse
- Tableau Server
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