(And Why It’s Smarter Than You Think)
1. Starting an eCommerce Business Today is Simple
Nowadays, launching an eCommerce store is easier than ever.
There are countless platforms offering almost-free solutions to get your business online.
Take WooCommerce for example — a free plugin for WordPress.
It enables a full-featured online store setup: product listings, shopping cart, payment processing, and order management — all at no cost.
You could literally open a basic online store in a few hours with very little technical knowledge.
2. Then Why Bother with Odoo?
If it’s so easy and cheap to start, why would a business choose Odoo instead of just using a free platform?
The answer lies in stock management and real business operations.
If your business sells stored and measurable products — whether it’s fashion, electronics, furniture, or food — you absolutely need more than just a website.
You need a stock management system that can:
- Track inventory in real-time
- Manage warehouse operations
- Automate pricing strategies
- Apply discounts dynamically
- Handle multiple currencies for different markets
- Integrate with procurement, accounting, customer support
Odoo is not just an online shop. Odoo is a full ERP system.
It includes everything you need:
- Purchases
- Inventory
- Sales
- CRM
- Accounting
- eCommerce
All modules are fully integrated, giving you complete control and visibility over your operations.
3. Odoo’s eCommerce Module is Free
Another advantage?
The Odoo eCommerce module is part of the standard system — no extra purchase necessary.
You install it in just 2–3 clicks and immediately gain access to:
- Easy-to-configure storefronts
- Product and pricing management
- Seamless shopping cart and checkout processes
Why is opening an eCommerce business with Odoo a smart move?
- Quick Start: You can go live within days
- Low Costs: You only pay for your Odoo license and setup
- Powerful Out-of-the-Box Tools: Product management, customer relationship management, payment systems, delivery integrations, and marketing automation — all connected
4. What to Plan Before Launching eCommerce on Odoo
To ensure a smooth launch, it’s important to prepare:
- Payment methods you want to offer (e.g., Stripe, PayPal, Przelewy24)
- Shipping integrations for automated delivery handling (e.g., DHL, UPS, FedEx)
- Product and stock settings:
- Accurate stock levels
- Realistic cost tracking
- Price lists for different currencies or customer groups
- Local and international tax rules
Implementation usually takes just a few days when working with an experienced Odoo team like ERPixel.
5. Real-World Examples of Businesses Expanding into eCommerce with Odoo
Many businesses that traditionally operated offline are successfully entering the eCommerce space using Odoo:
- Furniture Retailer in London:
A small furniture showroom used to rely only on walk-in customers. During the pandemic, they launched an online store via Odoo. Now, they manage over 2,000 products, track stock across two warehouses, and offer instant delivery options with integrated shipping carriers. - Specialty Food Supplier in Manchester:
A gourmet food wholesaler opened a B2C eCommerce portal on Odoo. They now sell directly to consumers nationwide, managing perishable inventory with expiration date tracking and automatic reordering. - Fashion Boutique Chain in Birmingham:
A boutique with five physical stores integrated Odoo’s eCommerce to synchronize online and offline sales. Inventory updates happen in real-time across all locations, preventing overselling and streamlining customer returns.
These businesses didn’t just build a website.
They built digital extensions of their companies — where every sale, stock movement, and customer interaction is automatically connected and accounted for.
Conclusion
Opening an eCommerce business today is simple — but running it successfully requires serious infrastructure behind the scenes.
Odoo provides exactly that:
- A fast and affordable start
- Full control over inventory, pricing, and sales
- Complete business integration from purchase to delivery
If you want to build a sustainable and scalable eCommerce operation, Odoo is the smart choice.
